The original Innistrad released in September of 2011, and for the first time since Lorwyn/Shadowmoor in 2007-08 we had a fully tribal Magic set. Lorwyn’s tribes were sunnier, more whimsical in nature: Elves, Goblins, Giants, Kithkin and more painted an idyllic portrait of a world where the sun always shined; a world which took a turn for the dark once Shadowmoor arrived. Even then, however, it was more ‘dark faerie world’ rather than ‘Tales from the Darkside.’ It would take the arrival of Innistrad to bring a feeling of horror to Magic.
In the Autumn of 2010, Wizards of the Coast held a second talent search for new designers called, naturally enough, the Great Designer Search 2. Whereas the inaugural Search in 2006 was more mechanical in nature, there was a very deliberate emphasis on world-building for the second time around.
Contestants were instructed to form Wiki pages, and collaboration was an important aspect of the assignments. Although your humble author had no deep-rooted ambitions to go into game design, nevertheless as a longtime player of the game I gave it a shot.